Essentials Magazine Australia – Our ‘Zine Philosophy
Real journalism, passion for historically significant photography and telling a great story is what we’re about. Visit Essentials Magazine Australia for the latest news and reviews on food, wine, hotels, art and design trends. Take a trip between the covers and you’ll find style with purpose – smart layout, crisp, colourful images and well researched an written articles. Essentials Magazine has a well established, dedicated readership from travel-savvy Gen-Xs to high income Baby Boomers, who enjoy an eclectic content mix of food, wine, arts and culture.
Essentials Magazine Australia was launched in March of 2006, and is the brain child of owner/editor Jamie Durrant, son of renowned Australian photo realist artist Ivan Durrant. Ivan Durrant also contributes to the magazine, writing Australian art features. Essentials Magazine began as a limited release tourism only publication, distributed across High Country Victoria, Australia. Today, the magazine is distributed nationally by Gordon and Gotch into over 2000 retail outlets Australia wide. Content wise, it today features both Australian and international culture, food, wine, art and travel articles..
In May 2012, Essentials Magazine launched a debut iPad magazine internationally. iMonitor, a global app ranking program run by McPheters, that assesses more than 5000 magazine and newspaper apps around the world, is seen as one of the leading ranking programs in the sector. iMonitor judges apps on navigation, stability and rich interactivity. Essentials Magazine was featured by McPheters as the highest-scoring new international magazine app (May, 2012). Essentials Magazine app for iPad scored 13, which put it in the 96th percentile for apps – a rank that includes major publications such as The Wall Street Journal, The Washington Post, Australian Gourmet Traveller and American Express Food & Wine Magazine. Essentials is currently available on Magzter in device formats including: iOS, Android, Kindle & PC.