Essentials Magazine Australia – Our ‘Zine Philosophy

Essentials Magazine
Essentials Magazine – Our ‘Zine Philosophy

Why? Because we love it! Real journalism, passion for historically significant photography and telling a great story is what we’re about.

I started Essentials Magazine to share food/wine/art and travel culture and to explain so many great experiences; also to remind myself and others that we’re all truly alive! Nine and a bit years on, Essentials has grown to a passionate family of friends and colleagues, all with a similar focus.

Join the party and explore life with Essentials – Jamie Durrant, editor.

Essentials Magazine Australia Between the Covers

Take a trip between the covers and you’ll find style with purpose – smart layout, crisp, colourful images and well researched an written articles. Essentials Magazine has a well established, dedicated readership from travel-savvy Gen-Xs to high income Baby Boomers, who enjoy an eclectic content mix of food, wine, arts and culture.

A Unique Distribution Network

Anyone planning a weekend away, or wishing to explore south-eastern Australia’s best food and wine regions, will love Essentials Magazine. Distributed to the hundreds of wineries, hotels, galleries and restaurants, a network of which have been developed over the past nine years, the Essentials Magazine Australia readership is highly targeted, up-market and impressively exclusive. This unique FREE print distribution network is second to none.

Essentials Magazine Australia – Food / Wine / Arts / People / Places

Essentials Magazine Australia was launched in March of 2006, and is the brain child of owner/editor Jamie Durrant, son of renowned Australian photo realist artist Ivan Durrant. Ivan Durrant also contributes to the magazine, writing Australian art features.

Essentials Magazine began as a limited release tourism only publication, distributed across High Country Victoria, Australia. Today, the magazine has grown to extended distribution areas including: The Murray, High Country, Mornington Peninsular, Yarra Valley, Melbourne CBD and Bayside. Content wise, it today features both Australian and international culture, food and travel articles; and more recently: content interviews with film star and music celebrities, via its relationship with The Interview People, Germany.

iPad Issue

In May 2012, Essentials Magazine launched its debut iPad magazine internationally. iMonitor, a global app ranking program run by McPheters, that assesses more than 5000 magazine and newspaper apps around the world,  is seen as one of the leading ranking programs in the sector. iMonitor judges apps on navigation, stability and rich interactivity.

Essentials Magazine was featured by McPheters as the highest-scoring new international magazine app (May, 2012). Essentials Magazine app for iPad scored 13, which puts it in the 96th percentile for apps – a rank that includes major publications such as The Wall Street Journal, The Washington Post, Australian Gourmet Traveller and American Express Food & Wine Magazine.

Essentials Magazine has partnered with award-winning app software developer Oomph Pty Ltd using their groundbreaking system – as used by Australian Gourmet Traveller, Qantas The Australian Way magazines, The Age and hundreds more. The app is free to download and several free sample issues are also available from the App Store.